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Privacy Policy

This policy explains how Alex Financial may collect, use, and protect information submitted through this website.

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Your information matters.

Alex Financial works with business, financial, and operational information that may be sensitive. This Privacy Policy explains what information may be collected through the website and how it may be used.

This page is intended for general website use. Specific client engagements may be governed by separate agreements, confidentiality terms, or professional engagement terms.

Information you provide

When you submit a contact form or inquiry, Alex Financial may collect:

  • your name;
  • company name;
  • email address;
  • website;
  • business type;
  • finance systems used;
  • description of your finance challenge;
  • message content;
  • any other information you choose to provide.

Please do not submit passwords, bank login details, accounting system credentials, or highly sensitive documents through a public form.

How your information may be used

Information submitted through the website may be used to:

  • respond to your inquiry;
  • understand your business situation;
  • recommend a relevant service path;
  • schedule a call;
  • prepare for a discussion;
  • improve website content and service communication;
  • maintain business records.

Information sharing

Alex Financial does not sell your personal information.

Information may be shared only where necessary to operate the website, manage communications, comply with legal obligations, or support professional service delivery under appropriate terms.

Security and confidentiality

Alex Financial takes reasonable care with information submitted through the website. However, no website or online communication method can be guaranteed completely secure.

For sensitive financial materials, access credentials, or confidential documents, a secure transfer method should be agreed separately.

Your choices

You may contact Alex Financial to request access, correction, or deletion of personal information, subject to reasonable business, legal, or professional recordkeeping requirements.

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Alex Financial

Your Finance Sherpa

Clean books. Clear cash. Decision-ready finance.

Fractional CFO and financial operating systems consultancy for growing SMEs beyond bookkeeping.

Services

  • Financial Operating System Setup
  • Cash Clarity Sprint
  • 13-Week Cash Forecast
  • Decision-Ready Reporting Pack
  • Connected Dashboard Build
  • Fractional CFO Support

Method

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  • Connected Finance
  • Selected Work

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Senior CFO judgment for businesses beyond bookkeeping.