20+ years in finance
Senior finance experience across operating businesses, controls, lending, analysis, and reporting.
About Alex Financial
Senior CFO judgment for businesses beyond bookkeeping.
Alex Financial is led by Alexander "Alex" L’vov, a consulting CFO and financial operator helping growing businesses clarify cash, improve forecasts, connect reporting, and build decision-ready finance.
Founder story
A finance operator for messy, real-world businesses.
Many growing businesses have a bookkeeper, accountant, and reporting tools — but still lack the senior finance layer needed to manage cash, forecasts, risk, and decisions.
Alex Financial exists to fill that gap.
Led by Alex L’vov, the consultancy brings CFO, FP&A, corporate lending, credit-risk, controls, dashboard, and automation experience into practical work for founder-led businesses.
The focus is simple: make the numbers reliable, clarify what matters, and give leadership finance outputs they can act on.
Experience
Experience across finance leadership, lending, controls, and systems.
Growing businesses rarely need one isolated spreadsheet. They need judgment across the full finance picture.
Consulting CFO and controller work
Practical finance leadership for companies that need senior support without a full-time CFO hire.
FP&A and forecasting
Budgeting, rolling forecasts, scenario modeling, cash-flow forecasting, and variance analysis.
Corporate lending and credit risk
Background in lender questions, repayment capacity, covenants, credit packages, and risk review.
Due diligence and red flags
Financial statement review, working capital analysis, cash-flow quality, and unusual pattern review.
Dashboards and automation
Management dashboards, reporting automation, API-connected reporting, QuickBooks Online, Xero, and Zoho Books.
Philosophy
The model is not the product. The decision clarity is the product.
A spreadsheet can calculate. A dashboard can display. But neither creates clarity on its own.
Senior finance judgment means knowing which numbers matter, whether the source data can be trusted, what assumptions are weak, what lenders or investors will question, where cash pressure may appear, and what decisions need attention.
That is the difference between spreadsheet labor and CFO-level finance support.
“The value is not simply building a model or dashboard. The value is knowing what the numbers need to support.”
Why Alex Financial
Built for businesses between bookkeeping and a full-time CFO.
Alex Financial is designed for SMEs that have become too complex for basic reporting but are not yet ready for a permanent CFO hire.
The firm provides focused projects, financial operating system setup, and ongoing fractional CFO support — always grounded in the same CCDR method:
Clean books. Clear cash. Decision-ready finance.
Work with Alex FinancialNext step
Need senior finance clarity without a full-time CFO?
Start with a conversation about your current books, cash visibility, forecasts, dashboards, reporting, and decisions.
Book a Financial Clarity Call